Growing a Shopify store used to be simple: run ads, drive traffic, sell. But in 2025, with rising acquisition costs and declining ROAS, that formula alone won’t cut it anymore.
If you’re an e-commerce owner who’s feeling the plateau, you’re not alone. The good news? You don’t need to reinvent your product—you just need to rethink your toolkit.
At CBTW, we help brands move beyond paid ads and build long-term growth engines using Shopify’s most effective apps. After helping dozens of stores scale, we’ve identified 7 essential tools that consistently drive performance.
Here’s your fast-track guide to sustainable Shopify growth:
1. Klaviyo – Email & SMS That Actually Converts
Email remain one of the most profitable channels in e-commerce. But only if you use them right.
Klaviyo integrates natively with Shopify, allowing you to collect rich customer data like viewed products, purchase history, and abandoned carts. With this info, you can create highly segmented campaigns that hit the right person at the right time with the right message.
Use Klaviyo to:
- Trigger automated flows for cart recovery or product replenishment.
- Segment VIP customers for exclusive offers.
- Run A/B tests on subject lines, content, or send times.
- Sync campaigns with Meta or Google Ads for a unified strategy.
What is the impact?
Brands see on average a 45% uplift in email revenue and a 22% growth in GMV in 6 months.
2. Rebuy – AI-Powered Product Recommendations
Rebuy uses AI and machine learning to tailor product recommendations in real-time—boosting both your conversion rates and your AOV.
Think:
- “Frequently bought together” suggestions on product pages.
- Free shipping nudges in the cart (e.g., “Add $10 more to unlock free shipping”).
- Smart checkout upsells based on cart behavior.
What’s great is that Rebuy adapts its suggestions dynamically based on each user’s profile and past behaviour—so you never miss a chance to upsell or cross-sell.
What is the impact?
Stores using Rebuy report 30% higher AOV and up to 15% more revenue in the first month alone.
3. Gorgias – Automated, Human-Centric Customer Support
Gorgias connects to your Shopify backend and gives your support team full visibility into a customer’s order history, behaviour, and preferences. But it doesn’t stop there: Gorgias uses AI to automate replies, route tickets, and suggest answers.
Use it to:
- Handle common queries (shipping status, returns) instantly.
- Set up macros for FAQ handling and product-specific inquiries.
- Launch proactive live chat or chatbot sequences for high-intent users.
Bonus: Gorgias also supports personalized AI-driven responses—giving customers a seamless experience even when you’re offline.
What is the impact?
Users see 40% shorter response times and a 20% boost in satisfaction.
4. Contentsquare – Insights That Drive Conversion
Contentsquare takes the guesswork out of UX optimization. Instead of relying on gut feeling, you get visual data: heatmaps, click zones, journey flows, and frustration signals like rage clicks or hesitations.
Key features include:
- Session replays to see exactly how users navigate your site.
- Sunburst diagrams to track the full customer journey.
- Segmentation tools to compare experiences by traffic source, device, or audience.
Use these insights to identify bottlenecks, improve your site layout, and boost conversions.
What is the impact?
Merchants typically see a 25% increase in conversion rate and a 20% lift in engagement.
5. Recharge – Make Subscriptions Work for You
Subscriptions are a powerful lever for predictable revenue and customer retention.
Recharge makes it easy to:
- Offer “subscribe & save” directly on product pages.
- Let customers manage their own subscriptions.
- Automate renewals, upsells, and churn reduction flows.
Pair Recharge with Klaviyo to send personalized reminders, product suggestions, or win-back campaigns tied to each subscriber’s journey.
What is the impact?
Stores report a 30% renewal rate increase and 25% growth in Customer Lifetime Value (CLV) after implementing Recharge.
6. Yotpo – Turn Reviews into Revenue
Shoppers trust other shoppers more than your brand. That’s why reviews, ratings, and user-generated content (UGC) are essential.
Yotpo automates review requests post-purchase and lets you display reviews directly on your site, boosting trust and conversions. It also includes a robust loyalty and rewards system that lets customers earn points for interactions—from writing a review to referring a friend.
Use it to:
- Show UGC on product pages for social proof.
- Create reward tiers to retain VIP customers.
- Drive referrals with custom incentives.
What is the impact?
Yotpo users typically see a 25% jump in conversions and 20% AOV improvement thanks to better trust and retention.
7. Easy Bundle & Fast Bundle – Smarter Bundling Strategies
Fast Bundle lets you create curated offers like “buy 2, get 1 free” or “frequently bought together” in seconds.
Easy Bundle goes one step further—letting customers build their own bundles based on preferences.
Bundle apps allow you to:
- Increase perceived value without lowering prices.
- Improve product discovery through strategic pairings.
- Run A/B tests to find your best-converting combos.
What is the impact?
Brands implementing bundling strategies see significant AOV increases and improved repeat purchase rates.
Our Approach: Tools Alone Don’t Drive Growth But Strategy Does
Our growth marketing experts don’t just recommend tools—they implement and optimize them for growth.
Our Shopify experts:
- Help you select the right mix of tools based on your business model.
- Integrate them into your existing Shopify setup.
- Build cross-platform campaigns that combine email, SMS, AI, and UX insights.
- Run ongoing A/B testing to continuously improve results.
Whether you’re running a boutique store or managing a high-volume operation, we act as an extension of your team to turn tools into impact.
Do You Want Help To Boost Your Sales?
As experts in both Shopify and data-driven marketing, we help e-commerce brands capitalize on everything Shopify has to offer for business growth.
From optimizing conversion funnels and customer journeys to activating high-performing acquisition and retention strategies, we bring together the best of technology, creativity, and analytics.
Whether you’re launching, scaling, or reinventing your Shopify store, our Growth Marketing experts work hand-in-hand with your team to turn insights into impact—and boost your sales, your margins, and your long-term value.
Contact us and we will be pleased to guide you and answer all your questions.versions, or simply build stronger relationships with your community, UGC is a game-changer.