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At CBTW (Collaboration Betters The World), our Innovation Leader had a clear purpose for 2024: building a balanced portfolio of solutions that brings value to our clients. It was not an easy task as the company was faced with challenges like disjointed innovation efforts, lack of coherence, no process or appropriate tooling causing delays and inefficiencies in new projects. By implementing an innovation strategy and an Idea Management Tool we not only enhanced our company’s innovation culture but also resulted in tangible business benefits.

This transformation highlights our commitment to growth through innovation, providing:

  • valuable insights for other organizations wishing to embark on a similar path,
  • solutions to support them towards this change.

Key Achievements

  • Implementation of an Idea Management Tool: fostering an inclusive culture of innovation,
  • Enhanced Innovation Culture and employee Engagement: Increased participation and simplified processes,
  • Streamlined processes and improved efficiency: improved CBTW’s Collaborative Operating Model
  • Tangible business outcomes: Over ten ideas transitioned into marketable products within a year

Impact

At CBTW, our journey with the Idea Management Tool (Q-ideate) from Qmarkets has been transformative, emphasizing the real value of innovation over mere appearances and has led to substantial business outcomes.
By linking innovation to the company’s main goals, CBTW and its Innovation Leader are creating a culture that values new ideas and puts them into action. This approach ensures continuous evolution and leadership in innovation.

Our work with Q-Ideate taught us valuable lessons we hope might benefit those entering innovation management.

Explore the full story here.