Micadoni, a Beso Lux company and a growing e-commerce retailer in the furniture sector, sought to increase its online sales and digital marketing performance. In response to increasing competition in the retail sector, they worked with CBTW to transform their digital advertising strategies, extend their market reach and refine their audience targeting to achieve superior results.
The challenges they encountered with their digital marketing strategy
Micadoni’s digital marketing campaigns were underperforming across key European markets like Germany and France. Despite a growing budget for Meta and Google Ads, the return on ad spend (ROAS) remained stagnant, limiting the company’s ability to scale effectively. They required a performance marketing provider with expertise in e-commerce to redefine their strategy and improve both sales and profitability.
Our performance marketing solution
CBTW designed and delivered a performance marketing strategy tailored specifically to the e-commerce and retail sector, focused on driving measurable growth. Our approach integrated data-driven tactics, personalized advertising, and continuous optimization to deliver results that met Micadoni’s ambitious sales targets.
The key elements of our strategy included:
- Precise audience targeting for e-commerce:
By refining Micadoni’s audience segmentation, we created highly targeted advertising campaigns that reached the right customers at the right time. This included detailed buyer persona development based on regional preferences and purchasing behaviors, ensuring ads resonated with local audiences in Germany, France, Italy, Spain, and Poland.
- Optimized ad content and creative:
We tailored ad copy, visuals, and messaging specifically for each target market, using A/B testing to determine the most effective combinations. This data-driven approach allowed us to maximize click-through rates and conversions, addressing key pain points of retail customers across multiple markets.
- Ad spend optimization for e-commerce growth:
We implemented real-time adjustments to ad budgets, scaling up high-performing campaigns while pausing underperforming ones. This agile budget reallocation maximized the return on investment (ROI) for Micadoni’s digital marketing efforts, making sure that every euros spent was driving tangible results.
The key steps of our performance methodology
The execution of our performance marketing strategy involved several key steps, each aimed at delivering sustainable e-commerce growth:
- Comprehensive market research:
We conducted in-depth analysis of market dynamics in each region, identifying opportunities for Micadoni to gain a competitive edge in their advertising approach.
- Advanced tracking and analytics integration:
We integrated tracking tools and implemented custom scripts to monitor user behavior, track conversions, and provide insights into the full customer journey on Micadoni’s Shopify platform. As a result, we were able to continually optimize our tactics based on real-time data.
- Cross-platform campaign management:
Our team managed advertising across both Meta and Google Ads, ensuring seamless integration between campaigns and leveraging each platform’s strengths for targeted e-commerce ads.
- Scalable e-commerce advertising:
As Micadoni’s performance improved, we scaled the campaigns across new European markets, ensuring the strategy was adaptable for international growth while maintaining efficiency and maximizing ROAS.
The tangible results from our digital marketing strategy
The performance marketing strategy we implemented led to transformative results for Micadoni, directly contributing to their e-commerce success:
- 300% increase in sales:
Our efforts resulted in a fivefold increase in sales, showcasing the power of precise audience targeting and ad spend optimization for retail and e-commerce brands.
- 10x ROAS:
The campaigns achieved a 10x return on ad spend, marking a substantial improvement in ad efficiency and effectiveness across key markets. Even with a sevenfold increase in budget, we were able to triple sales results.
- Expansion into three new markets:
With the success of the campaigns in Germany and France, Micadoni expanded its digital marketing efforts into Italy, Spain, and Poland. By leveraging our localized marketing strategies, we helped them achieve rapid market penetration and engagement in these new territories.
Our client’s feedback
“The collaboration with CBTW helped us strongly accelerate our online sales, we had convictions and knew where we wanted to go but needed a partner to materialize it all. CBTW has been the perfect match for us, the marketing team made it easy to collaborate and overperformed.”
– Alexandre Bellier, Besolux Group Founder & CEO
Conclusion
This case study demonstrates how an expertly crafted performance marketing strategy can drive tangible growth for e-commerce businesses. By focusing on targeted advertising, ad spend optimization, and market-specific insights, CBTW helped Micadoni significantly increase both sales and ROI.
If your e-commerce or retail business is looking to boost sales, improve ROAS, and expand into new markets, CBTW’s performance marketing expertise can help you achieve your goals.
Contact us today to discuss how we can support your business’s digital marketing journey.