As the digital arm of Tractebel – one of the world’s leading engineering and consulting companies within the ENGIE Group – Tractebel Digital plays a key role in accelerating the energy transition through smart, data-driven solutions. To reflect its innovative mission and growing portfolio of digital products, Tractebel Digital needed a new website: one that would clearly communicate its vision, highlight the value of its solutions, and give its teams the autonomy to manage and evolve content over time.
The Objective: Clarity, Flexibility, and a Scalable Foundation
Tractebel Digital’s ambition was to create a digital platform that:
- Showcased its growing suite of engineering-focused digital solutions
- Reflected the group’s forward-thinking identity
- Enabled internal teams to update content as new projects emerged easily
The website needed to serve as both a brand touchpoint and a dynamic content platform to support marketing, business development, and product visibility.
Our approach: End-to-end UX and custom development
We began with a UX/UI design phase focused on understanding Tractebel Digital’s audiences and structuring information to make technical content accessible and intuitive. Through collaborative workshops, we defined navigation paths and user journeys to ensure that the site’s architecture would support both current and future content needs.
Once the design was approved, we moved into custom WordPress development – building a clean, high-performance site from the ground up. Our approach prioritized:
- Performance and Security: No pre-built themes, just custom code and a carefully selected set of supported plugins.
- Scalability: Content blocks that can be easily reused, duplicated, or reorganized as the site evolves
- Ease of use: A customized admin interface that allows the Tractebel Digital team to manage content autonomously
The design was fully responsive, rigorously tested across devices and browsers, and optimized for performance to ensure fast load times and a smooth user experience.
The result: A digital platform built to grow
The final product is a sleek, user-friendly website that positions Tractebel Digital as a leader in technical innovation. It clearly communicates the brand’s expertise and value, while offering visitors a seamless way to explore digital tools and services.
Internally, the team now benefits from:
- A flexible content system that supports new projects, articles, and solution updates
- Improved SEO fundamentals for discoverability and reach
- A maintainable, secure infrastructure that can scale to meet future needs
What it means for you
Whether you’re launching new services, modernizing your brand, or adding flexibility to your content strategy, Tractebel Digital’s website demonstrates the power of aligning design, development, and business goals from day one. A strong website isn’t just about looks – it’s about control, clarity and supporting your growth.
Want to build a digital presence that works as hard as your team? Let’s talk.