Creating a successful e-commerce platform requires a strategic approach that combines user-centric design and efficient technical implementation. CBTW recently worked with OSAN Drinks to expand their online sales of non-alcoholic gourmet beverages. This case study explores how our e-commerce expertise and comprehensive methodology facilitated a transition of OSAN’s e-commerce platform to Shopify.
A Systematic Approach to Captivate Users and Drive Sales
A successful e-commerce website goes beyond displaying products; it weaves a story that captivates users, evokes emotions, and fosters trust. Achieving this requires a systematic and integrated approach, including key steps and methods that resonate with users:
- Understand user personas: The first step in creating an immersive digital experience is to understand and empathize with your audience. Identifying user personas allows you to align design, content, and functionality with their needs and wants. This deep understanding is the foundation for creating a site that speaks directly to the user’s heart.
- Design the information architecture: Next, organize content and navigation to guide users through an intuitive journey. A well-structured information architecture ensures that visitors can easily find what they are looking for.
- Create a compelling brand story: A compelling brand story is the soul of any successful e-commerce platform. You need to create a narrative that communicates the essence of your product, its values, and how it improves customers’ lives. This storytelling technique creates an emotional connection with users and builds brand loyalty.
- User experience (UX) design: Prioritize usability, accessibility, and user flow to create a delightful and frustration-free experience. Encourage visitors to explore and engage with your brand by making interactions intuitive and efficient.
- User interface (UI) design: Enhancing the visual aesthetic is essential to reflect the brand’s personality and appeal to users’ emotions. Ensure that every element, from color palettes to typography, effectively communicates the brand’s message.
- Conversion optimization: Convincing visitors to act and become customers is the goal of e-commerce. Our conversion optimization techniques include strategically placed calls-to-action, compelling product descriptions, and an intuitive checkout process – all designed to increase conversions and drive sales.
CBTW and OSAN Drinks’ Collaborative E-commerce Success
Our client’s e-commerce challenges
OSAN Drinks, created by two-star chef Sang Hoon Degeimbre, wanted to elevate their unique non-alcoholic, plant-based gourmet beverage brand digitally.
The core challenge was to transition the current website from Wix to a platform capable of sophisticated performance tracking and user behavior analytics such as Shopify.
Our approach to integrating UX, web development and marketing
- UX/UI design and information architecture
We began with an in-depth analysis of OSAN’s target audience to tailor a user-centric digital journey. This included integrating customer testimonials, FAQs, and e-commerce best practices to increase credibility and user engagement. We also conducted extensive workshops with OSAN’s team to understand their vision and goals, which informed the development of a user-centric information structure and simplified navigation through low-fidelity wireframes.
- Web Development expertise and Shopify implementation
Our team developed custom technical solutions for OSAN’s Shopify platform, taking into account aesthetics, speed, and a user-friendly checkout process. We selected and customized a Shopify theme that aligned with OSAN’s branding and with our future marketing strategies.
- Proactive Marketing Integration
We transformed OSAN’s website into a dynamic marketing platform designed to increase targeted traffic, brand awareness, and conversions. Our marketing solution included advanced analytics tools for performance tracking and future optimization strategies.
The benefits of our systematic methodology
- User-Centric Experience: We carefully crafted the website to align with OSAN’s brand, focusing on user personas, behaviors, and preferences. This approach created an engaging user experience.
- Efficient E-Shop: To work on the customer’s overall journey, the platform features a streamlined checkout process with intuitive navigation, compelling product displays, strategic CTAs, secure payment options, and mobile optimization.
- Effective Ad Spend: Our website enhancements tripled the value of each euro spent on marketing campaigns. The retargeting campaign Return-on-Ad-Spend (ROAS) of 6.83 further highlights the effectiveness of our web design in driving conversions from ad interactions.
- Successful Email Campaigns: Nearly 50% of recipients engaged with our emails guiding them through our newly optimized website experience.
- Cost-Efficient Outreach: By differentiating our approach for Meta and Google Ads, the cohesive and intuitive design of our website ensured that users were efficiently engaged at competitive costs across platforms.
- Significant Sales Increase: In the first two months of the initial and testing period of marketing actions, OSAN experienced a significant 360% increase in sales.
Client’s feedback
What truly amplified my admiration for Versett was their collaborative approach. Collaborating with them didn’t feel like a traditional client-agency relationship but rather a genuine partnership. Every step was an exchange of ideas, with a camaraderie that made the process both enriching and efficient. In the end, the results speak for themselves. I am elated with our collaboration and wholeheartedly endorse Versett to any business looking to boost its digital presence
Xavier DE BREUCKER, Consultant in strategy and Innovation – OSAN CEO
Conclusion
In our partnership with OSAN Drinks, we effectively integrated three core areas of our expertise: web development, UX design and performance marketing. Our primary objectives was to create a platform tailored to OSAN’s audience, ensure a user-friendly interface, and implement tools for consistent performance tracking, addressing an area OSAN had identified as a challenge.
Looking for a partner who can take a comprehensive approach to your e-commerce challenges? Contact us today to learn more about how we can improve your product’s marketing performance, conversion rate, and user experience in a single approach.