Tennis Club Bois de la Cambre, a hub for sports and community events in Brussels, was relying on a website that hadn’t been updated since 2011. Over time, the site struggled to meet the needs of its growing membership and dynamic activities. It lacked the functionality, design, and accessibility required in today’s digital-first environment.
As a proud sponsor and partner of the club, we saw this project as an opportunity to extend our support beyond the court. Our goal was to help create a modern, user-friendly website that reflected the club’s values while addressing the practical challenges faced by its members and staff by offering a complete website redesign.
Challenges: Addressing Website Limitations
The primary issues with the old website included:
- Functionality Gaps: Key features such as online court booking and real-time event updates were missing, which limited user interaction and engagement.
- Navigational Difficulties: Users found it challenging to locate relevant information quickly due.
- Mobile Incompatibility: As an increasing number of users are now accessing the site via mobile, their website faced usability issues.
- Content Management Hurdles: The existing content management system (CMS) was cumbersome, requiring frequent technical support for updates and changes.
These limitations hindered both user satisfaction and the club’s ability to effectively communicate with its community.
Our Approach: Customized and User-Focused
We took a structured approach to create a solution tailored to the club’s unique needs:
Initial Project Definition
We began the project with extensive stakeholder meetings to define the scope, understand user demographics, and set clear objectives. This foundational step helped identify precise deliverables tailored to both user needs and business goals.
Stakeholders Workshops
We conducted a series of workshops with key club stakeholders to foster idea generation and gather direct input on user preferences and expectations. These sessions around the website redesign included:
- Evaluating the current site: Identifying specific pain points.
- User flow mapping: Ensuring that the new structure would be intuitive and aligned with user behavior.
- Content Organization: Collaboratively develop a site map to streamline navigation and highlight key features.
Design and Prototyping
From the insights gained, we created wireframes that served as the blueprint for the project. These early models facilitated discussions about layout, user interaction, and functionality, ensuring alignment with the club’s vision before moving to high-fidelity designs.
Visual Design Implementation
Using Webflow, we developed a visually appealing and responsive website that respected the club’s branding while introducing modern design elements. The interface was designed to be intuitive, allowing users to interact seamlessly across all device types.
CMS Customization and Training
We implemented Webflow’s CMS to give the club greater control over its content. The system was customized to the club’s needs, allowing for easy updates and edits. Extensive training enabled club staff to manage the site independently, ensuring the site’s long-term usability and relevance.
Final testing and launch
A full testing phase ensured the site was compatible across devices and browsers. We closely monitored this phase to address any issues promptly and ensure a smooth transition at launch.
Results: Enhanced Digital Engagement and Autonomy
The website redesign has significantly improved the club’s digital engagement:
- Improved user experience: Clear navigation, faster load times and mobile responsiveness have made it easier for members to interact with the site.
- Enhanced functionality: Features such as online tee time booking and event pages now allow members to become more actively engaged with the club.
- Operational Efficiency: Webflow’s CMS allows the club to update content in-house, saving time and resources.
- Reflective design: The new site reflects the club’s identity, combining clean design with intuitive functionality.
Conclusion: Supporting a Shared Vision Through Digital Innovation
By modernizing Tennis Club Bois de la Cambre’s website, we helped the club provide a better online experience for its members while addressing operational challenges. Our role as a sponsor and partner underscores our desire to support the community both on and off the court. This redesign demonstrates how thoughtful, user-centered digital solutions can be used to strengthen connections and increase organizational impact.
Are you looking for a user-centric and modern web solution? Contact us today to request a quote on your project, and to learn more about the past projects of our Product Design and Development teams.