CBTW partnered with Radio 100,7, Luxembourg’s premier public broadcaster, to execute a strategic digital transformation, elevating their online platform to meet modern user expectations. This collaboration focused on enhancing Radio 100,7’s website usability and engagement, introducing a mobile-first design, an accessible podcast library, intuitive search features, and personalized listener interactions. The project encompassed comprehensive UX/UI design, web development, and data analytics to create a seamless, user-centric online experience.
Key Achievements
- Strategic Digital Overhaul: Implemented a mobile-first website design, improving usability and listener engagement.
- Enhanced User Experience: Developed a platform with intuitive navigation, personalized features, and a comprehensive podcast library.
- Dynamic Content Management: Implemented a user-friendly CMS, enabling agile content updates and real-time listener engagement.
- Data-Driven Insights: Used analytics to refine marketing strategies, enhance user interactions, and inform ongoing platform optimization.
Impact
The collaboration between CBTW and Radio 100,7 transformed the broadcaster’s digital landscape. By integrating user-centered design, advanced development techniques, and strategic data analysis, we significantly improved Radio 100,7’s online presence. This not only increased audience engagement and content accessibility but also set a new benchmark for public broadcasting in the digital age. Our approach underscores the importance of holistic digital strategies to improve user experience and drive sustainable online growth.
Explore the full story here.