CBTW partnered with Fenghi, an essential oils company, to tackle their growth challenges through a comprehensive digital marketing strategy. Facing the need to expand their customer base and increase revenue, Fenghi sought a deeper understanding of its audience and a sustained positive Return on Advertising Spend (ROAS).
Key Achievements
- Audience Engagement: Identified and targeted key buyer personas, optimizing marketing channels and content.
- Operational Efficiency: Streamlined Fenghi’s digital marketing efforts, reducing cost per lead and acquisition costs.
- Sales Growth: Achieved a 2.5x increase in customer base and turnover, with a 70% rise in sales through strategic advertising.
- ROAS Improvement: Elevated ROAS to 2+ on Facebook and Instagram.
- Email Marketing: Increased sales by 350% with email marketing initiatives.
Impact
CBTW’s strategic approach, focused on data-driven insights, consumer understanding, and a digital-first mindset, propelled Fenghi to new heights. By integrating sophisticated analytics, targeted marketing, and iterative optimization, we delivered a scalable, profitable digital marketing strategy that significantly improved Fenghi’s market presence and financial performance.
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