The Délégué général aux droits de l’enfant (DGDE) of the Fédération Wallonie-Bruxelles reached out to CBTW’s Product Design team to propose a new design for its website that would make it a more effective tool for educating and engaging an audience that includes children, parents, and professionals. The goal was to better communicate important aspects of children’s rights and the International Convention on the Rights of the Child by improving the website accessibility, enriching informational content, and engaging users more profoundly.
Key Achievements
- Improved site usability: The new site architecture offers simplified navigation and improved user flow, while the refreshed design better captures the essence of the DGDE.
- Expanded accessibility: By meeting WCAG 2.1 accessibility standards, the site now serves a broader audience more effectively, ensuring that all users, regardless of ability, can access and benefit from the site.
- Strategic content and design improvements: We created a clear and intuitive information architecture and reduced the site’s text-heavy content to create a more modern and user-friendly interface.
Client’s Testimonial
“From the earliest stages of the project, we sensed a real commitment and desire to do things right on the part of CBTW. They were available and willing to listen, eager to gain an in-depth understanding of the project’s implications for children’s rights in the Fédération Wallonie-Bruxelles. It was a website that required careful thought, mainly because it is aimed at three specific audiences at the same time: young people, adults interested in children’s rights, and professionals working in contact with young people. CBTW clearly understood the constraints and challenges that such an ambition represented, and they spontaneously proposed effective solutions, or guided us to make our solutions realistic. The site’s aesthetic is clear and dynamic, and will greatly contribute to revitalizing the Délégué général aux droits de l’enfant’s external communication, making it more accessible, multi-channel, modern and targeted.“
– Pierre Targnion, Community Manager at DGDE